Learning about new concepts and strategies is crucial when it comes to event marketing, as it covers a wide variety of topics under it. In this article, we’ll discuss everything about event television, a way to relive live television enticing audiences to watch live TV shows without feeling pushed to it. But really, what is it? How is it implemented? Here are the answers.
What’s Event Television?
Event television is all about going back in time, making televised events or shows a big thing in people’s lives. Event television started in the 2010s as a way to market new TV shows and live shows on their way to compete against systems like DVR or On-Demand where people can record the shows to watch them later.
To make event television appealing, producers now play with the storyline and announce big plot twists to attract people to watch the show as it airs. This makes said program or show an actual event, as everyone is waiting for something huge or important in the show to happen.
How Live-Streaming Events Can Help?
Live streaming has given a vital opportunity as it allows people to watch all TV shows and live events anywhere, they are. Although some TV channels make global live-streams or global airings of important episodes, most producers have their own streaming platforms. These can be accessed using a smartphone, a tablet, a computer, or even a Smart TV.
Top Event Television Shows Worldwide
Among the top event television shows that have faced the world, people can encounter Doctor Who’s 50th-anniversary special called Day of the Doctor, globally aired in 2013. The X Factor, 24: Live Another Day, and most sporting events and televised pageants are also considered event television.
Event television seems to be the competition against DVR and On-Demand systems. However, it’s possible to keep live TV alive by twitching some event marketing strategies. If you are a viewer interested in event television or are a TV producer looking to increase your viewership, simply follow our lead on the subject and take advantage of the perks.